Under Armour FH 2015 - present day

GOTADIS travelled to the company's headquarters in Baltimore to receive training on the brand's standards and procedures in early 2015, and has since then handled all Factory House openings in Europe, from feasibility studies to opening.

Aside from multiple Factory House openings, GOTADIS also handled Brand Monitor services for Brand House stores (Under Armour's full price scheme) in Bergamo (Italy), Athens and Thessaloniki (Greece). Our mission was to supervise local architect's compliance of brand guidelines and quality standards both at concept design stage and after construction, including physical visits to the stores before opening.

Additionally, GOTADIS authored the concept design for the implementation of the first owned and operated Under Armour Brand House in Kalverstraat (Amsterdam) in 2016, a multi-storey 950 square meter store installed in a refurbished building that had housed Amsterdam's famous Supper Club.