Winery Concept.
Wall and rack modular system for wine bottle display, for La Carte des Vins.
In collaboration with Daniel Nassar
The concept was based on warm light and bright materials, as opposed to traditional french and Spanish wineries. As for the fixture program the base material would be natural plywood, a non-expensive and universal material found both in construction and in modular furniture.
The disposition of panels on the wall units for wine displays allowed however for a premium presentation of the product, as one single bottle would be showcased and visible to the customer from the entrance of the store, whilst the accessible sales floor stock bottles available on the same units would be hidden from view - but offered for self-service.
Special stainless steel hooks attachable to the plywood panels would hold the bottle in place, designed as an open spiral so as not to interrupt its slender proportion and give the impression that the bottle was floating in the air.
On mid floor racks the horizontal panels would be cut in a special shape, engineered so that the showcased bottle would lay on the racks at an exact angle of three degrees: At that angle the bottle's label would be more visible to the customer than if it were horizontal, and the wine inside it would still be in contact with the cork, ensuring maximum conservation of the product.
